Some business owners try to evade building an online presence for their business. This could prompt you to ask what it takes to create an online presence?
Managing an online presence for your business can be time-consuming and a weary task to do. And as a business owner that’s busy running the daily affairs of your business, it’s hard to combine managing a business and managing an online presence.
But then, if you know the importance of an online presence to your business, you’ll do all you can to establish a strong online presence for your business.
However, if you find it hard to do all alone? There are experts you can hire to help you out. Here, we’ll discuss 5 effective ways to create an online presence for your small business.
Steps to Create an Online Presence
1. Build a Website
Whether you’re a new business or not, your business needs a website.
A website is the online office of your business and the first place people visit for information about your business.
Using the services of a professional web developer, a copywriter, and an SEO expert; your website should be user-friendly, engaging and should state clearly, all the information about your business.
2. Have a Social Media Presence
Social media is the engine house of communication today. With over 4.4 billion people using social media in 2021, it’s a sweet spot you can leverage to spread words about your business.
Maintaining consistent online presence on social media builds trust in your audience and also, a great means to get your business to more and more people. So if you’re inconsistent with engaging your audience on social media, then it’ll be hard to grow your audience.
3. Start a Blog
I have a website and an Instagram page, is that not enough to establish an online presence?
Having a blog is beneficial to creating a web presence. It’s the channel to deliver consistent and valuable content to your audience and prospects on the web.
You have to leverage SEO for your content to rank top in Search Engine Result Pages (SERPs).
4. Establish Your Presence Using Paid Ads and SEO
Paid digital advertising is a marketing strategy where you can pay either Google, Facebook, or a website owner to display your business to more viewers. Depending on your goals, you can use paid ads to drive traffic to your website, foster brand awareness, increase leads, and even make sales.
For your online campaign to be effective and successful, you’ll have to be knowledgeable about SEO, how it works, keyword research, and how to use long-tail keywords.
While SEO is important for the success of a paid advert, it’s best known for organic growth online. SEO stands for Search Engine Optimization, which is a set of practices designed to help web pages garner more visibility online.
SEO uses keywords to bring more traffic to your website. For this to manifest, you have to identify what your users are searching for that is related to what your business offers. Then, based on the researched keywords, you create high-quality content with the relevant keywords in it.
Apart from optimizing your blog contents, for your business to be visible online you must also optimize your web pages; home, about, contact, etc. to rank for keywords related to the products or services you offer.
There’s no way only you can do all these by yourself. And even if you’re a jack of all? You’ll progress at a slower pace because you’re multitasking.
The benefits of hiring experts to help establish an online presence for your business are beyond reducing your workload and stress levels.
The idea behind having an experts in respected fields handle these tasks will not only give your business an online presence but maintain a strong and successful one.