The freelancing business is just like any other business; the more customers or clients you have, the more money you get and hence requires just as much time and commitment to be successful. And if you plan on making it a full-time career, you need to stay relevant. Staying relevant means marketing your business so more people are aware of the kind of service you render.
Marketing over time has proven to be quite difficult and time-consuming and to be honest, expensive too. This will make you wonder how you can promote your freelancing business on a budget. Well, you’re in luck because we are about to show you 5 ways you can promote your business that will save you some coins.
Create a website and/or blog
Launching a website or blog is one of the easiest and most affordable ways to promote your business. When you have a website, your customers have a place where they can learn about you, your business, and how you can be of service to them. You can also host your blog on the website, and on the blog, you can promote your business for free by sharing information and contact details about your services.
Request to be referred
You can get referred by either your fellow freelancer or a satisfied customer. Chances are that if a customer is satisfied with your work, he or she is going to will most likely refer you to someone else if you ask them to. And asking for referrals is one of the best ways to market your services. In fact, research shows that over 70% of buyers patronize a business through referrals.
The majority of buyers are influenced by their friends to patronize because they find it more trustworthy and authentic. So imagine the kind of popularity your business gains when your satisfied customers refer you.
Send out cold emails
In your free time, you can send a couple of cold emails to potential clients telling them about your product or service. The thing with sending out cold emails is the fact that it takes time. But with some patience, it is a good strategy for a client base and getting information about your business out there.
Improve your social media presence and activities
It is no news that as of today, social media is one of the best marketing tools. By branding yourself effectively on social media, you can drive attention to your freelance business. You can also update posts more frequently and engage with potential customers. Social media gives you an opportunity to brand yourself and generate the kind of traffic you want for your business. This will not only help you target the right audience but also accelerate your career in so many ways.
Show your portfolio online
With an appealing, professional-looking portfolio, you can show samples of your best work. Having a portfolio visible on your profile or online is a good way to show prospective clients and customers that you’ve handled similar projects before and will be able to deliver excellently on their tasks.
If you don’t have a solid portfolio of previous work or if you are new to the business, there are things you can do to increase your chances of getting hired. For E.g. you can create some mock-up work to add to your portfolio. What this means is doing projects on your own for different brands as though you were hired by them.
Whether you’re freelancing full-time or to earn some extra income, this is a fact; freelancing is a business and just like any other business, marketing is important to its survival.
Which of these tips will you be willing to try, don’t feel restricted to just one of these, the more you try out, the more you find what works best for your business.
Are you new to the freelancing business? Get started with Ubuy Services for free and get connected to customers. To get more free tips on how you can grow your business, check out our blog posts.