It takes courage to start out a business, at some point you might even feel you are not doing enough compared to others in your niche. Feeling stuck is normal, and running a business itself is sometimes overwhelming, you are not alone, several people have gone through this. Relax and go through these tips we will be sharing and you a step closer to being fine.

Identify the pain points in your business: Identifying a problem is the first step to solving it, and this applies in your business too. You need to ask yourself and evaluate the things you have been doing. To make this easier, you can employ the use of SWOT analysis, this simply means:

S- strength, this could be those things that help build your business’s reputation. E.g. amazing customer service, special features attached to your products or services,

W- weakness, this includes aspects where you are lagging behind.

O – opportunities, could be in form of the latest technology that will enhance your business, a surge in the demand of your product or service

T- threats, could be in form of a new competitor, pandemic, new laws.

Who is your target audience: To get a clear idea, you need to have answers to the following questions;

  • What kind of individuals are you dealing with?
  • What form of marketing channel best suits them?
  • How helpful is your product or service to them?

Detailed answers to these questions will help you form a fool-proof plan.

Research marketing techniques of competitors: The point to this is to see what works for them and how you can do better.

The channel of marketing: Depending on your customers, you can choose from various channels of marketing ;

  • Traditional advertising (newspaper, billboards)
  • Email marketing
  • Social media marketing

This is a sure way to make your company visible.

Prepare your goals: The tips listed above will help you prepare your marketing goals. Make your goals realistic and achievable.

A good marketing strategy should act as a road map taking your company throughout its growth.

If you are still having troubles coming up with your marketing plan, then we advise that you hire a professional to draw this up for you. You can find affordable marketing specialists on



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