Small businesses have usually relied on physical advertising but in this age of the internet and the COVID pandemic, using digital tools can help small businesses have a good competitive advantage over other businesses including the established ones.

The COVID-19 pandemic has been able to reveal several challenges facing small businesses, ranging from lack of funding to other strains and has also shown why going digital must be a core part of their business strategy. With the COVID-19 pandemic still holding sway, it is a clear fact that businesses that make good use of online tools will have better fortunes compared to those that use traditional means to reach out to customers.

Advantages Of Digital Media Presence In Small Businesses

(1) It Puts You On The Map
When you’re trying to find how to get a product or service? Freelancer? Web developer? Interior Designer? Plumber?  The first port of call is the internet. Nobody really flips through Yellow Pages anymore because the majority of customers are online.

Puts your brand on the map

(2)   Gives You A Wider Reach
With a digital presence, your brand can go global and you can reach out to people all over the world.  Traditional forms of advertising have gradually been phased out.  Most advertisements on the television don’t appeal to people anymore, they’re used to seeing giant billboards with regular images. To do that, you need to be online.
Right now, it’s all about connecting to people and talking to them about specifics that interest them.  Taking your small business online can help reach out o your target audience, catering to their exact needs and wants.

Gives your brand a wider reach

(3)   Builds a stronger brand
Your brand sets you apart from your competitors.  The way your brand presents itself, its core values, beliefs, and principles can endear it to customers and boost customer patronage.
  As a small business, ensure that you build a long-lasting brand as part of marketing your business and making it stand out.
The online space affords small businesses a good platform that strengthens their brands.
Social Media also gives your brand the opportunity to exude its personality.
Blogging allows you to stamp your position as a thought leader in the industry and gives you the free will to show off your knowledge and intellectual know-how about relevant industry topics.

Builds a stronger brand

(4)   Increases your credibility
Most customers are pretty experienced and well informed. When you don’t have a website as a small business, you might lose your credibility and you may likely lose potential customers.
The professional-looking website can actually put your small business at par with other much larger ones.

It increases your brand’s credibility

(5)   Cost-efficient marketing
 Developing a social media strategy for marketing your small business is less expensive than marketing with traditional media because it is nearly free, it is available on the web, round the clock, it also offers unlimited reach.
Social media can help your small business reach countless numbers of clients around the globe. 
 Once you’re able to create a strong presence in the social media sites you have chosen, the chances of reaching prospective clients are limitless.

cost-efficient marketing

I write everything apart from suicide notes. Creative content writing is my niche and you're welcome to my world. I am a graduate of Mass Communication, Les Cours Sonou University, Republic of Benin. The soft rock genre defines my music taste; I love nature and the peace it brings, that's why the beach has a home for me. I love stargazing too!


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