To be Pro photographer is not being a master of all types of photography. We know photography is painting with light, so it’s possible to be a landscape photographer, portrait photographer, events, newborn, and so on because you’re handy with the camera. Nevertheless, it’s good to explore various photography niches to improve your skills as a beginner because it’ll guide you to choose a perfect photography niche.

The reason for choosing a photography niche is not to escape being a jack of all trades that’s proficient in none, but it’s more satisfying when you’re an expert in creating a specific type of experience than, it could be as a generic photographer.

What’s a Photography Niche?

A niche is a specialized segment of a larger market that requires unique skills to satisfy customers’ needs.

Say, focusing on doing landscape, fashion, or newborn photography, rather than doing all. Choosing a photography niche will establish you as a brand that creates unique and specific experiences.

Let’s look at some of the popular types of photography niches.

Types of Photography Niches

1. Portrait Photography

Portrait photography or portraiture is the art of capturing a person or group of person’s expressions in a photograph. Portrait photography is a lot more than taking snapshots of a subject from the shoulder.

Because portraits are taken to commemorate special occasions such as weddings, school events, birthdays, anniversaries, and the likes, portraiture has become one the most popular type of photography.

To create these memories, portrait photographers employ special techniques and equipment such as using effective lighting and background to frame their moments forever.

2. Landscape Photography

credit: pexels.com

Landscape photography is a photography niche that focuses on capturing images of nature and the outdoors that invites the viewers into the scenery. A good landscape photograph transports a viewer’s current feeling and gives them the sense of being part of the scene.

Typically, landscape photographs portray the photographer’s connection with nature. So again, you’ll hardly get it right if it’s not what you love doing.

3. Event Photography

Event photography is the art of capturing moments of guests and activities at any event or occasion.

Credit: Pexels.com

As you know, events are one-time occurrences and, this is a challenge to an inexperienced photographer in the niche. An event photographer has all the needed skills, gears, and assistance required to capture every moment at your client’s ceremony.

While event photography can be fun and rewarding, it is also different from other photography styles or niches. It requires a broad skill-set, gear, and accessories.

Looking to hire an event photographer in Nigeria, book one here.

4. Fashion Photography

Fashion photography dates back to the 19th century and has since then, been relevant.

Fashion photography is simply a photography style that focuses on capturing clothing and (or) accessories, usually for marketing purposes.

Fashion photography has a commercial intent. Businesses use it to create an interest in and desire for their products. For this reason, a fashion photographer should be skilled with using the camera to create images that communicate a brand story and market their products or accessories.

Fashion photography is divided into 4 categories:

  1. Editorial fashion photography
  2. High fashion photography
  3. Street fashion photography
  4. Catalog fashion photography

How to Choose a Photography Niche

You’ll gain more relevance in photography when you narrow it down to a photography style you love and is more comfortable with.

For instance, you can’t be a travel photographer if you don’t like traveling or an underwater photographer if you’re scared of going underwater.

However, here are tips to guide you make the right choice.

1. Try different photography styles

For a start, it’s so okay to play try out portraiture, lifestyle photography, stock photography, and all the photography styles you can.

Take photographs of different subjects and familiarize yourself with a variety of equipment and techniques; it will help you realize what you love to shoot the most.

2. Stay updated

Change happens in a matter of seconds these days. And the photography industry is not exempted. So, it’s wealthy to stay abreast with the trends in the industry, regardless of whether you’re an amateur or not.

This will improve your knowledge of things and expose you to better techniques and styles that may interest you.

3. Practice

The more you practice, the better you get; It’s not a bluff. The best trick to ensure consistency in practice is to carry your device (Camera or Smartphone) with you everywhere you go. Inspiration to take photographs of things can meet you anywhere, and many times you can’t catch such moments twice.

Join photography groups on social, participate in their competitions, and take inspiration from people’s work.

4. Ask for reviews

Now the importance of being present on social media. Ask your online community or audiences to rate your works. Reviews will help you know which style gets the highest positive vote, thus, enhancing you to create more of that and even better ones.

5. Do what you love

Passion is everything. If it’s not what you love doing, then it’s not for you.

For instance, if traveling for shoots obstructs your family time then, that’s a red flag. That means a niche that will keep closer to home would do.

Conclusion

To add to the mentioned tips on how to choose a photography niche. It’s also necessary to weigh the merits and demerits of each photography style of your interest and how it applies to your personality.

Was it a wealthy read? Show some love and share with a friend that’s struggling with choosing a perfect photography niche.

Or, do you need the help of a freelance or onsite photographer in Nigeria? You can hire an expert photographer from us.

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