As a business owner, showcasing your products or services to the public is of paramount importance either as a means to market or to build some form of customer relationships with prospective and existing customers – one of those ways is the use of press release.

A press release is an official, compelling, concise statement (it could be worded, recorded or shown as in a video) from a company or organization issued to the news media and beyond, usually it contains information solely about the products or services of the company. Examples of such information include – a new product launch, an update, rebranding, events, merger, breaking news.

A great press release should contain the following:

  1. Headline
  2. Location
  3. Strong lead
  4. Body
  5. Boilerplate
  6. Press contact

TIPS TO CONSIDER WHEN WRITING A PRESS RELEASE

  1. Make your headline irresistible: Using a clear, understandable language in writing your headline is as important as the body, keep it interesting.
  2. Provide valuable background information on the subject: Offer details that help corroborate your narrative like creative ways your company developed the project or announcement.
  3. A concise description of what your company does.
  4. It should not be overly promotional- as a public relation tool, it should not look like a sales pitch.
  5. Add a call to action: This is to enhance engagement, could be for them to participate if it is a promotion or to find out more by reaching out to you.
  6. It should be simple and short.
  7. It is important you direct it to the right group of people in the appropriate industry, not sending a release about a new line of cosmetics to a journalist specialized in technology.
  8. You can employ the use of news-jacking – a process of injecting your brand in a current trend.

IMPORTANCE OF A PRESS RELEASE

It notifies the media and by extension the general public about an event.

It promotes business appearance.

It helps build a relationship with people in the media industry.

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