You must have come across this document before, and maybe in a discussion with a friend, who called it a business plan and now you finally decided to find out for yourself, what is a business proposal? I plan to show you how to write a business proposal also.

Whether you are in business, an employee, or a young writer starting, you will find out that most people confuse the terms business plan and business proposal.

Even though the two documents are very different. A business plan is different from a business proposal in terms of its content, structure, writing style, goals, and even purpose. The most important difference to note is that a business proposal is a price quote and a call to action, whereby a business, entrepreneur, or service provider pitches his price, and services to a client.

The intent, however, is that a proposal tries to win the client over to become a customer of whoever submits the business proposal. This is a sharp contrast to what the business plan functions as a written presentation of facts, products and services, market findings from research, marketing strategy, planned budget, and financial projections.

To be able to perfectly convince your customer, you must design a business proposal that holds the client’s attention, you can do this by identifying their pain points. Then providing your buyer with the right solution to alleviate those frustrations in your proposal.

So you see, there is an obvious difference that you are likely to miss, now, what be in a business proposal?

what should be in a business proposal?

According to a trusted source, The following should be in your business proposal

  • Who you are and what your company does
  • The problem your buyer is facing
  • The solution your company offers to alleviate the problem
  • How your company will implement this solution effectively
  • An estimate of resources (time, money, etc) required to implement the solution.

For someone trying to sell his brand or business, a vivid description of who you are and what you do will go a long way to build trust, if done correctly. Then the next thing you should tackle is, what problem is your client encountering? Here you should be able to explain expressly how this problem will be detrimental to the business in the long run.

After that, answer how your company will be able to help. This is like a map of likely questions in your reader’s mind, and it is your duty to answer them. You should be aware that after all things, the most important information is the estimate, how much are all these going to cost?

How to write a business proposal?

Knowing what a business proposal is, you still want to know how to write a business proposal. Most people hire professional writers for this task, however, we could show you what a template might look like so you can follow it.

  1. Title
  2. Table of contents
  3. Executive summary
  4. The problem statement
  5. The proposed solution
  6. Estimated cost

Title: The title should basically contain your business name and the main aim of pitching a proposal.

Table of content: The people you are pitching to are usually executives and business owners. These are busy people who don’t have time to read your entire proposal in one go. Adding a table of contents to your document makes it easy for them to find what they are looking for quickly.

 Executive summary: Your executive summary should be a concise summary of the entire contents of your document. In other words, a business proposal outline that is easy to glance over.

It should be able to introduce your company to your client, provide an overview of your company goals, showcase your company’s milestones, overall vision, and future plans, and should also, include any other relevant details that you feel they should know about your business.

Problem statement: The whole reason for writing a business proposal is to solve a buyer’s problem, right? Here you are to outlines the problem you plan to solve as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And, guess what, you have that solution.

Proposed solution: In this section, you show how you can alleviate your prospective’ pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate in detail, a separate section is a good idea. This is your chance to shine.

Estimated cost: Of course, you are going to need a budget, all that money stuff. Here you write down how much this is going to cost so that the client can know what he/she is getting into before they sign to close the deal.

Need help?

I believe your question of how to write a business proposal has been answered with this post. However, if you arent too confident in your skills as a writer or as a marketer writing to convince, you can always get professional help from ubuyng

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creative content writer, Ubuy.NG

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